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Resume

Work
Experience

June 2023 - Present

Copywriter | Evenflo | Canton, MA

  • Leads copy development for Evenflo’s website, landing pages, new product launch campaigns, digital and promotional campaigns, CRM campaigns, and in-product messaging

  • Concepts with Art Directors for content including OTT + cutdowns, MMS/SMS, email, paid media, Google and Amazon search, and affiliate banners

  • Edits and reworks copy received from product managers, digital partners, and safety technicians to turn jargon-heavy product and safety language into easy-to-digest, consumer-facing language

  • Owns blog content; delivers weekly SEO-rich posts to increase site traffic and educate consumers

October 2019 - December 2022

Content Marketing Associate | Lovepop | Boston, MA

  • Developed engaging, on-brand copy for emails, SMS campaigns, social media channels, print catalogs, product packaging, paid ads, blog posts, retail, and Lovepop/Walmart/Amazon product listings

  • Executed marketing campaign content with charitable partnerships including The Trevor Project, The Conscious Kid, The Arbor Day Foundation, and Direct Relief

  • Managed an external copywriting agency to increase output; owned brand voice and tone guidelines

  • Worked closely with Retention Marketing Manager on A/B testing for subject lines and CTAs to drive conversion for 3-4 email sends per week; collaborated using Figma

  • Crafted engaging content for Disney, Star Wars™, Marvel, Warner Brothers, The Office, The Beatles, and Universal products following licensor style guides

April 2019 -

October 2019

Content Marketing Coordinator | Lovepop | Boston, MA

  • Established a process for copywriting requests via tickets on Monday.com; maintained a consistent brand voice when completing copywriting tickets for key internal stakeholders

  • Created and implemented editorial and social media calendars to align campaign-driven content

  • Utilized Contentful CMS to regularly update Lovepop.com pages with seasonal or promotional copy

September 2018 -

April 2019

Brand and Marketing Intern | Lovepop | Boston, MA

  • Prepared and executed on seasonal catalog prep and shoot details; helped organize shot lists/product, props, location details, and payment

  • Participated in daily collaboration with the creative team to effectively and efficiently interpret project briefs, communicate ideas, and develop thoughtful content and collateral

  • Handled copy, production coordination, and inventory syncs for new product listings on Shopify

June 2018 - 

August 2018

Digital Marketing Intern | ChaosSearch | Boston, MA

  • Facilitated integration of HubSpot services into both sales and marketing efforts

  • Executed 1:1 outreach to prospects via email, LinkedIn, and Twitter

  • Researched current social media trends and tech influencers

September 2016 -

May 2018

Geno A. Ballotti - Marketing Art & Design Scholar | Suffolk University | Boston, MA

  • Composed engaging social media and blog posts for Center of Learning and Academic Success

  • Generated effective strategies targeting student audience for online interaction

  • Utilized tools such as Canva to create departmental materials

September 2017 -

December 2017

Social Media Marketing Intern |
New Wave Boston Real Estate | Boston, MA

  • Cultivated increase in consumer base with daily snapchat takeovers

  • Organized Constant Contact account for targeted email blasts

  • Coordinated with local sponsors to secure exclusive promotions for consumers

February 2015 -
August 2017 

​

Social Media Marketing Intern |
Cape Cod Young Professionals | Yarmouth, MA

  • Enhanced social media presence through executed plan

  • Developed new website content and strategy to gain online traffic

  • Registered new memberships and events via ChamberMaster

Education

2015 - 2018

Suffolk University 
BSBA in Marketing
Digital Concentration

Honors: Summa Cum Lade, SBS Honors Program, Beta Gamma Sigma

GPA: 3.92

Skills
& Expertise

Community Involvement

  • Project Management

    • Monday.com, Trello.com, Smartsheets, Bynder.com, Google Suite

  • Copywriting

    • Social Media, Email, Paid Ads, Print, Digital, SEO

  • Social Media

    • Instagram, Facebook, Twitter, LinkedIn, Canva, Iconosquare,

October 2019 - Present

Strong Leader Mentor |
Strong Women Strong Girls Boston

  • Actively builds enriching connections, opportunities to learn, and growth with a college-aged mentee

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