Resume
Work
Experience
June 2023 - Present
Copywriter | Evenflo | Canton, MA
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Owns blog content; delivers weekly SEO-rich posts to increase site traffic and educate consumers
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Concepts with Art Directors for product launch campaign content including OTT + cutdowns, landing pages, MMS/SMS, paid social, Google and Amazon search, and affiliate banners
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Writes eComm language for product launch campaigns including on site copy and A+ content
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Crafts creative copy for promotional campaigns to drive traffic to the site during seasonal events
October 2019 - December 2022
Content Marketing Associate | Lovepop | Boston, MA
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Drives engagement, growth, and brand awareness across social media platforms, crafting high-quality content for both seasonally and culturally relevant trends/moments in time
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Maintains consistent brand voice and tone when completing copywriting tickets for key internal stakeholders (marketing, creative, design, npd, site/merch)
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Manages “Lovepop Insiders Community” Facebook group, ensuring that top customers are engaged and informed on the latest offerings
April 2019 -
October 2019
Content Marketing Coordinator | Lovepop | Boston, MA
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Established a process for copywriting requests via tickets on Monday.com; maintained a consistent brand voice when completing copywriting tickets for key internal stakeholders
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Created and implemented editorial and social media calendars to align campaign-driven content
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Utilized Contentful CMS to regularly update Lovepop.com pages with seasonal or promotional copy
September 2018 -
April 2019
Brand and Marketing Intern | Lovepop | Boston, MA
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Prepared and executed on seasonal catalog prep and shoot details; helped organize shot lists/product, props, location details, and payment
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Participated in daily collaboration with the creative team to effectively and efficiently interpret project briefs, communicate ideas, and develop thoughtful content and collateral
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Handled copy, production coordination, and inventory syncs for new product listings on Shopify
June 2018 -
August 2018
Digital Marketing Intern | ChaosSearch | Boston, MA
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Facilitated integration of HubSpot services into both sales and marketing efforts
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Executed 1:1 outreach to prospects via email, LinkedIn, and Twitter
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Researched current social media trends and tech influencers
September 2016 -
May 2018
Geno A. Ballotti - Marketing Art & Design Scholar | Suffolk University | Boston, MA
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Composed engaging social media and blog posts for Center of Learning and Academic Success
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Generated effective strategies targeting student audience for online interaction
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Utilized tools such as Canva to create departmental materials
September 2017 -
December 2017
Social Media Marketing Intern |
New Wave Boston Real Estate | Boston, MA
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Cultivated increase in consumer base with daily snapchat takeovers
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Organized Constant Contact account for targeted email blasts
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Coordinated with local sponsors to secure exclusive promotions for consumers
February 2015 -
August 2017
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Social Media Marketing Intern |
Cape Cod Young Professionals | Yarmouth, MA
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Enhanced social media presence through executed plan
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Developed new website content and strategy to gain online traffic
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Registered new memberships and events via ChamberMaster
Education
2015 - 2018
Suffolk University
BSBA in Marketing
Digital Concentration
Honors: Summa Cum Lade, SBS Honors Program, Beta Gamma Sigma
GPA: 3.92
Skills
& Expertise
Community Involvement
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Project Management
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Monday.com, Trello.com, Smartsheets, Bynder.com, Google Suite
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Copywriting
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Social Media, Email, Paid Ads, Print, Digital, SEO
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Social Media
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Instagram, Facebook, Twitter, LinkedIn, Canva, Iconosquare,
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October 2019 - Present
Strong Leader Mentor |
Strong Women Strong Girls Boston
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Actively builds enriching connections, opportunities to learn, and growth with a college-aged mentee